Job Description
Social Media Manager Paid Location: Orlando, Florida (Remote)Employment Type: Contract Role Overview The Social Media Manager for Paid Media is a strategic and hands-on expert responsible for planning, executing, optimizing, and reporting on paid social campaigns across multiple platforms. This role supports a shared services model, partnering with various internal departments to meet a wide range of business objectives. The ideal candidate brings deep paid media experience, strong analytical skills, and the confidence to advise senior leaders on performance, strategy, and investment. Key Responsibilities Develop comprehensive paid social strategies tailored to diverse business needs, including hospitality and HR/recruiting.Execute campaigns end-to-end, including audience targeting, media buying, optimization, and reporting across platforms like Meta and TikTok.Serve as the subject matter expert on paid advertising best practices, trends, formats, and platform capabilities.Recommend budget allocations, pacing, and investment strategies based on performance data and business goals.Monitor campaign performance daily, interpret data to understand outcomes, and identify opportunities for optimization.Present insights clearly to internal stakeholders, including senior leaders.Build self-sufficient hypotheses and action plans to improve performance without needing direction.Manage and oversee third-party agencies when campaigns are outsourced, holding them accountable for performance and strategic alignment.Provide strategic direction for creative needs and partner with designers and copywriters to guide the development of effective ad assets. Required Qualifications Experience: 5+ years of social media paid marketing experience, preferably with an agency background. Proven experience managing campaign spends between $550,000 and $1 million, including setting pacing for budgets and projecting performance. Technical Skills: Extensive hands-on experience managing paid social campaigns across multiple platforms, with specific familiarity with Meta and TikTok ads. Must be comfortable working with data to analyze campaign performance and develop testing strategies. Abilities: Must possess the ability to develop strategy and launch campaigns on the backend. A confident communicator capable of engaging with and presenting to C-suite executives and cross-functional partners. Preferred Qualifications Experience with Google Analytics.Experience with Airtable. Compensation & Benefits The estimated pay rate for this position is $25.00/hr. A comprehensive benefits package is available to eligible employees. We are an equal opportunity employer and welcome applications from all qualified candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Apex uses a virtual recruiter as part of the application process. Click here for more details. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Benefits Department at [email protected] or 804-523-8228.