Job Description
Overview We’re looking for an experienced Social Media Strategist / Planner who can design a clear, execution-ready content roadmap for Instagram, TikTok, and Facebook, with a strong focus on short-form video, engagement, and conversion. This is not a posting or VA-style role. We’re looking for someone who understands why content works, not just what to post. Your job will be to create a 1–2 week strategic content plan that helps us grow the right audience, stay consistent, and turn attention into real business outcomes. What You’ll Be Responsible For You will develop a content calendar that includes: Clearly defined content pillars and messaging themes Daily post ideas with specific angles and intent (educational, authority, engagement, storytelling, promotional) Instagram & Facebook captions written to drive action (comments, saves, clicks, DMs) Reels & TikTok concepts with scroll-stopping hooks and video prompts A smart balance between value, visibility, and conversion Light guidance on hashtags, keywords, or Instagram SEO where relevant (not required, but a plus) The final deliverable should be easy to follow, easy to execute, and aligned with our brand tone, no fluff, no generic ideas. What Success Looks Like -The content plan feels intentional and strategic not random -Ideas are practical, realistic, and optimized for short-form platforms -Messaging supports both growth and lead generation -We can hand the calendar to a creator and execute immediately Who This Is For You’re a good fit if you: -Have hands-on experience planning content for Instagram & TikTok -Understand short-form video psychology, hooks, and retention -Can think in terms of audience growth + business goals -Communicate clearly and deliver on time Please Include in Your Proposal To be considered, please share: -Examples of content calendars, strategy docs, or planning work -Caption or Reel/TikTok planning samples (links or screenshots are fine) -A short note on how you typically approach content strategy for growth This project may lead to ongoing work for the right person. Apply tot his job