Job Description
What You'll Do: Avalara is looking for a senior marketing leader to guide the GTM strategy, campaign planning, and pipeline performance for our core product portfolio, reporting to our Vice President of Revenue Marketing. You will sit at the intersection of GTM, Product, and Revenue Marketing — bridging product strategy with revenue execution to bring high-value solutions to market, deliver measurable pipeline, and increase bookings growth. You will be an important partner to Core business General Managers and product leadership, aligning on commercial strategy, in-market priorities, and campaign investment across new and existing offerings.
You will promote campaign planning and pipeline generation for core products. You will partner with Sales, Product, and the broader Marketing organization to ensure every program reaches the right audience with the right message at the right time. This is a strategic role. It requires GTM expertise, operational thoughtfulness, and an understanding of how to translate market need and fit, product positioning and messaging, and GTM campaigns and sales plays into predictable pipeline and revenue impact.
This is a remote position. #LI-
Remote What
Your Responsibilities Will Be: Product GTM Strategy & Planning • Lead go-to-market strategy for Core business products across new and expansion plays; integrate within broader Marketing and Sales motions to prioritized standalone product campaigns vs broader solution integration • Partner with GMs, Revenue Marketing, and Product Marketing to define audience targets, message frameworks, and program priorities • Align programs and campaigns to product-level pipeline and revenue targets, with clear performance accountability across segments • Use market and pipeline insights to ensure product messaging and positioning is infused across full-funnel GTM touch points to maximize awareness, engagement, and influence Pipeline Ownership & Campaign Development • Guide planning, prioritization, and execution of programs and campaigns to maximize product-level pipeline coverage • Translate product strategy into full-funnel demand motions that reach the right audiences with the right message at the right time • Work across Sales, Product, and Analytics to ensure programs and campaigns are optimized for segment coverage, opportunity creation, and forecast delivery against core products Launch & Lifecycle Management • Partner across General Managers, Product Marketing, and Revenue Marketing to guide integrated GTM planning for new product launches, feature enhancements, and strategic product moments • Ensure thoughtful positioning, campaign sequencing, and messaging agreement across every stage of launch planning • Support lifecycle GTM by optimizing messaging and touchpoints across both net-new and expansion audiences Cross-Functional Alignment & Visibility • Partner with Revenue, Product, and Partner Marketing, Digital, Field, and Content teams to ensure delivery of integrated, product-focused campaigns across channels • Be a strategic counterpart to GMs and Sales leaders to ensure campaign messaging, audience targeting, and pipeline priorities reflect the full scope of product opportunity • Contribute to executive updates and forecast reviews with a clear story on product-level program impact and marketing-sourced revenue What You'll Need to be Successful: • 15+ years of experience in B2B marketing, with deep expertise across demand generation, product marketing and GTM strategy, and overall pipeline generation and performance • Experience partnering with GMs, Product, Sales, and Finance to align commercial strategy, campaign investment, and pipeline delivery • Experience leading marketing teams and overseeing revenue outcomes • Experience forecasting, and reporting pipeline in partnership with Sales, Finance, and Ops • AI fluency and experience scaling campaigns and messaging through automation, personalization, and analytics • Experience influencing executive partners and team members • Comfortable working in a matrixed environment with accountability to both marketing and sales performance Pay Range Details
The base pay range(s) below are provided in compliance with state specific laws.
Pay ranges may be different in other locations. Colorado $166,100-$274,100 annually Washington $183,700-$303,100 annually California $166,100-$331,900 annually NYC $183,700-$331,900 annually Avalara is an AI-first Company: AI is embedded in our workflows, decision-making, and products. Success here requires embracing AI as an essential capability. • You’ll bring experience using AI and AI-related technologies, ready to thrive here. • You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
• You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too. How We'll Take Care of You: Total Rewards In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses. Health & Wellness Benefits vary by location but generally include private medical, life, and disability insurance. Inclusive culture and diversity Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture.
We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship. What You Need To Know About Avalara: We’re defining the relationship between tax and tech. We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.
We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too. We’re An Equal Opportunity Employer Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.
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