Job Description
REEF is a premium footwear brand committed to environmental and social responsibility. The Interim Social Media Coordinator will support the execution of social media presence, engaging with the community, and managing content across various platforms. Responsibilities Schedule and publish content across social platforms (Instagram, TikTok, Facebook, Pinterest, YouTube Shorts, etc.) Manage the social content calendar and ensure posts go live accurately and on time Format assets for different platforms (cropping, adding audio when applicable, tagging, etc.) Assist with organic social rollout plans when launching seasonal campaigns, product drops, and collaborations Monitor and respond to comments, DMs, and tagged content daily Flag customer service issues to appropriate teams Identify and engage with brand advocates, creators, and community members Track and highlight user-generated content opportunities through tagged content Stay on top of social media trends, emerging content formats, and platform updates Identify opportunities for the brand to participate in trending conversations when brand relevant Support the development of trend-led content ideas for upcoming social posts and work with creative team to execute Flag emerging creators or content styles that could inspire brand content Assist in capturing social-first content during photoshoots, events, and brand activations Shoot simple mobile-first content (behind-the-scenes, product features, lifestyle moments) Edit short-form videos for social (Reels, TikTok, Shorts) Organize and tag content within the social asset library Skills Schedule and publish content across social platforms (Instagram, TikTok, Facebook, Pinterest, YouTube Shorts, etc.) Manage the social content calendar and ensure posts go live accurately and on time Format assets for different platforms (cropping, adding audio when applicable, tagging, etc.) Assist with organic social rollout plans when launching seasonal campaigns, product drops, and collaborations Monitor and respond to comments, DMs, and tagged content daily Flag customer service issues to appropriate teams Identify and engage with brand advocates, creators, and community members Track and highlight user-generated content opportunities through tagged content Stay on top of social media trends, emerging content formats, and platform updates Identify opportunities for the brand to participate in trending conversations when brand relevant Support the development of trend-led content ideas for upcoming social posts and work with creative team to execute Flag emerging creators or content styles that could inspire brand content Assist in capturing social-first content during photoshoots, events, and brand activations Shoot simple mobile-first content (behind-the-scenes, product features, lifestyle moments) Edit short-form videos for social (Reels, TikTok, Shorts) Organize and tag content within the social asset library Deep familiarity with Instagram, TikTok, and emerging social platforms best practices Digitally native and passionate about social media, culture & trends Strong eye for engaging social content Basic photo/video editing skills Detail-oriented and able to manage multiple posts and deadlines Basic video editing (CapCut, Splice, Frame.io), Canva or Adobe Creative Suite Comfortable being on camera and capturing content Excited to learn and grow in a fast-paced marketing environment Company Overview Reef is a global footwear and apparel brand that specializes in sandals, shoes, and apparel for men, women, and children. It is a sub-organization of VF. It was founded in 1984, and is headquartered in Fort Lauderdale, Florida, USA, with a workforce of 51-200 employees. Its website is Company H1B Sponsorship Reef has a track record of offering H1B sponsorships, with 1 in 2026, 2 in 2024, 3 in 2023, 17 in 2022, 34 in 2021, 2 in 2020. Please note that this does not guarantee sponsorship for this specific role.