TEMPORARY Marketing Director

🌍 Remote, USA 🎯 Full-time 🕐 Posted Recently

Job Description

POSITION SUMMARY

We are seeking a results-driven Marketing Director to temporarily lead our Marketing and Merchandising departments, driving collaboration, innovation, and performance across all channels. The ideal candidate is a strategic thinker with a proven background in Google advertising management, conversion rate optimization (CRO), customer experience (CX), graphic design, and email marketing automation. This role requires a unique blend of creative vision, data-driven decision-making, and strong leadership to elevate our brand and maximize revenue opportunities.

THIS IS A TEMPORARY POSITION

Key Responsibilities:

Oversee and lead the Marketing and Merchandising departments, aligning both teams on strategic goals and campaign execution.
Facilitate strong cross-functional collaboration to ensure cohesive brand messaging, merchandising alignment, and optimized customer journeys.
Mentor, manage, and develop team members to achieve KPIs and professional growth.

Develop and implement comprehensive multi-channel marketing strategies that drive brand awareness, customer acquisition, and retention.
Plan and execute high-performing campaigns across paid channels (including Google Ads), email.
Oversee optimization of email campaigns and automated flows (e.g., welcome series, cart recovery, personal creation of weekly emails).
Collaborate with product and merchandising teams to highlight seasonal trends, product launches, and promotional efforts.

Lead Google Ads strategy and execution, including search, display, shopping, and retargeting.
Monitor campaign performance and optimize for ROI, ROAS, and CAC.
Use A/B testing and user behavior data to continually improve conversion rates and user engagement across digital touchpoints.

Guide visual and creative direction for all marketing materials, digital assets, and product merchandising campaigns.
Oversee or contribute to in-house graphic design efforts, ensuring brand consistency and high aesthetic standards.

Analyze and optimize the customer journey from first touch through post-purchase, identifying friction points and opportunities for improvement.
Leverage data and feedback to enhance user experience, streamline purchasing paths, and build customer loyalty.

Set clear KPIs and provide regular performance reports to executive leadership.
Use data insights to refine marketing strategies and guide decision-making.
Monitor trends, competitor activity, and industry best practices to stay ahead of the curve.

5+ years of experience in marketing, with at least 3 years in a leadership role overseeing cross-functional teams.
Strong background in Google Ads (Search, Display, Shopping, and Performance Max).
Hands-on experience with email marketing platforms (e.g. Attentive, Klaviyo, or similar) and flow automation.
Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva)
Demonstrated success in conversion rate optimization (CRO) and enhancing customer experience (CX).
Deep understanding of and experience with eCommerce metrics, customer lifecycle, and omnichannel strategies.
Excellent communication, project management, and leadership skills.

Experience with Shopify
Familiarity with UX/UI principles and website analytics tools (e.g., Google Analytics).
Prior experience managing or collaborating with merchandising teams.