Job Description
VP of Operations - Digital Marketing Agency (President Track) Florida-based digital marketing agency (20+ years, 65+ PPC clients, 140 SEO and web design/hosting client) seeks experienced agency operator to lead operations and own P&L. This is NOT a consultant role. This is full-time operational leadership. We're looking for someone who has: • Run agency operations (not just managed accounts) • Sold and delivered B2B service retainers ($5K-$15K/month) • Personally managed Google Ads campaigns at scale • Built and managed offshore teams (India/Philippines) • Owned P&L and grown agency revenue The Situation: Our PPC Director will likely leave the company in Q2 - Q3, 2026. We need an operator who can: • Replace him if and when that should happen (expert PPC skills required) • Retain 65+ PPC client relationships (excellent communication) • Scale the business (build Premier Packages, offshore teams) • Own operations (run the business, not just execute tasks) This is a President/Operating Partner role with equity upside for the right person. What You'll Do: Months 1-3: Stabilize & Transition • Meet all 65 clients personally • Work with departing PPC Director (knowledge transfer) • Audit all PPC accounts and client relationships • Ensure zero client churn during transition • Begin upgrading existing clients to Premium Packages Months 4-6: Build & Scale • Hire and train India-based PPC team • Manage Philippines-based SEO team • Close 5-7 Premium Package upgrades ($8K-$15K/month) • Systemize service delivery Months 7-12: Own & Grow • Drive LinkedIn outbound sales strategy • Build strategic partnership referral network • Manage offshore execution teams • Own P&L (revenue, margins, profit) Must-Haves (We're Serious About These): ✅ 10+ years in digital marketing agency operations (not in-house, not freelance) ✅ Expert-level Google Ads/PPC knowledge - You must be able to: • Audit and optimize $100K-$150K/month PPC accounts • Set bid strategies, campaign structure, audience targeting • Train offshore PPC specialists • Step in hands-on for 90 days during transition ✅ Has sold B2B service retainers ($5K-$15K/month range) • We're not selling $99/month commodity services • You've conducted discovery calls and closed $50K-$100K annual contracts • You understand consultative selling (not pitch-based) ✅ Agency client services experience • Managed 30+ ongoing client relationships simultaneously • Monthly performance calls and accountability • Client retention, not just client acquisition ✅ Offshore team management (or fast learner) • Comfortable working with India/Philippines teams • Can build, train, and manage remote execution teams • Understands time zones and cultural differences ✅ P&L ownership mentality • Has managed budgets $500K+ • Thinks like owner, not employee • Cares about profit, not just revenue ✅ Excited about variable compensation • Entrepreneurial mindset (sees equity opportunity) • Not looking for $150K+ base salary • Wants to build long-term wealth, not collect paycheck ✅ Available to start early to mid-January 2026 (earlier preferred) Red Flags (Auto-Disqualify): ❌ You're a PPC specialist without operations experience ❌ You've only worked in-house (never at an agency) ❌ You're a consultant looking for short-term projects ❌ You need $100K+ base salary guaranteed ❌ You've never sold services (only executed campaigns) ❌ You've changed jobs 3+ times in last 3 years ❌ You have zero offshore team experience and aren't interested Compensation Structure (Read Carefully): Base Salary: $60,000/year ($5,000/month) Profit Share: 30% of net profit (paid quarterly, uncapped) • Year 1 conservative: $36K-$60K profit share = $96K-$120K total • Year 1 aggressive: $60K-$120K profit share = $120K-$180K total • Year 2-3: $150K-$300K total (as business scales) • Year 3-4: $300K-$420K (if 20% equity earned at $600K profit) • Year 4-5: $600K-$1.2M+ (if 30% equity earned at $1M profit) Equity: Tiered ownership based on performance Tier 1: $600K annual net profit → 20% equity ownership • Vests over 3 years • $600K profit = $180K profit share + $120K-$240K equity value (2-4x multiple) • Total Year 3-4 comp: $300K-$420K Tier 2: $1M annual net profit → 30% equity ownership (additional 10%) • Vests over 3 years • $1M profit = $300K profit share + $300K-$900K equity value (3-9x multiple) • Total Year 4-5 comp: $600K-$1.2M Why tiered equity: • Rewards baseline success (20% at $600K) • Rewards transformational success (30% at $1M) • Aligns you with building $5M-$10M agency (not just $2M-$3M) Why this structure works: • You get upside for performance (not capped salary) • We align incentives (you win when business wins) • Equity gives you long-term wealth (not just paycheck) If you need $120K+ guaranteed base salary, this role isn't for you. What Makes This Opportunity Unique: ✅ Own the business (not just work in it) • 30% profit share means you think like owner • Up to 30% equity ownership (20% at $600K profit, 30% at $1M profit) • Potential Year 4-5 total comp: $600K-$1.2M with full equity • President title and authority from Day 1 ✅ Proven business model with room to scale • 20-year agency with 65+ clients • $5.6M in ad spend managed annually • Currently underpriced ($499-$1,299/month) • Clear path to $3K-$15K/month Premium Packages ✅ Offshore infrastructure already in place • Existing Philippines SEO team • Partnership with India development firm (PPC team ready to build) • You manage strategy, teams execute ✅ Owner is financially secure (not desperate) • Focused on building Profit Solutions (tax business) • This is strategic delegation, not distress sale ✅ Clear 90-day ramp • Existing client relationships (warm handoff) • Proven tools and systems (Discovery Call Script, proposals, playbooks) • You're not starting from scratch About DVC (Digital Visibility Concepts): 20 years in business serving commercial contractors, equipment rental companies, professional services, and local businesses. Core services: • Google Ads management ($5.6M annual ad spend) • SEO and content marketing • Website development and optimization • AI chatbot automation How to Apply: Do NOT apply if: • You're a consultant looking for contract work • You need $120K+ guaranteed base • You've never worked at an agency • You can't start by mid-January 2026 DO apply if you have: • 10+ years agency operations experience • Expert PPC skills (can replace departing Director) • Sold B2B service retainers ($5K-$15K/month) • Offshore team management experience • Entrepreneurial mindset (excited about equity) Application Requirements: • Resume - Must show agency operations background • Cover Letter (max 1 page) - Answer these questions: • Why are you the right person to replace our PPC Director AND scale this business? • What's your specific plan for the first 90 days? • Why does variable comp (30% profit share) excite you more than guaranteed salary? • Video Introduction (2-3 minutes) - Record yourself answering: • Your agency operations background • Your PPC expertise (campaigns you've managed) • Why you want ownership (equity) vs. traditional employment • One Agency Success Story (max 1 page) - Write about: • A time you stabilized client relationships during a key employee departure, OR • A time you upgraded clients from commodity to premium services, OR • A time you built offshore teams to scale agency operations Upload video to YouTube (unlisted) or Loom and include link in application. Interview Process: Step 1: Application Review (48 hours) • We'll review all applications and reach out to top candidates Step 2: Compensation Screening Call (15 minutes) • Verify current comp and alignment with our structure • If we're too far apart, we'll end conversation respectfully Step 3: Deep-Dive Interview (2 hours) • PPC depth assessment (walk through account optimization) • Working session (real client scenario) • Motivation and culture fit Step 4: Reference Checks • We'll call 2-3 references Step 5: Offer (within 1 week of final interview) Questions? Here's What We Know You're Wondering: Q: Is this remote or in-office? 100% Remote. Q: What if I can't replace the PPC Director's technical skills? A: Then this role isn't for you. Expert PPC is non-negotiable. Clients are paying us to manage $5.6M in ad spend - you must be able to audit, optimize, and train others. Q: Can I negotiate the base salary higher? A: No. $60K base + 30% profit share is the structure. If you need $100K+ guaranteed, this isn't the right fit. The upside is in profit share and equity, not base salary. Q: What if I don't have offshore team management experience? A: We're willing to train IF you're excited about building this capability. But you must be comfortable with it and see it as opportunity (cost savings, scalability), not a burden. Q: What's Bruce's role after I'm hired? A: Bruce will coach you heavily in Months 1-3 (5-15 hours/week), then step back to 5 hours/week by Month 4. His goal is 1 hour/day max involvement. Q: What if I don't hit $600K profit and don't get equity? A: Then you still make $60K base + 30% of whatever profit you do generate. At $300K profit, you'd make $150K total comp. At $450K profit, you'd make $195K. Equity is a bonus for exceptional performance, not the only upside. Company Values: Transparent pricing over hidden costs • We tell clients what things cost and why • No bait-and-switch, no nickel-and-diming Integrated solutions over fragmented services • We solve business problems, not just sell tactics • PPC + SEO + CRO + Automation = cohesive strategy Systematic delegation over micromanagement • Clear accountability, then trust people to execute • Document processes, train well, then get out of the way Long-term wealth over short-term paycheck • We're building something sustainable • Equity and profit share align us all Ready to own a business instead of just working for one? Apply now with resume, cover letter, video, and success story. We'll respond to qualified candidates within 48 hours. Job Type: Full-time Salary: $60,000 base + 30% profit share + equity (Year 1 total: $96K-$180K) Location: 100% Remote Start Date: Early to Mid-January 2026 (earlier preferred) Travel: None. Benefits: Health insurance, 401k match, flexible schedule after ramp period Digital Visibility Concepts is an equal opportunity employer. Pay: $100,000.00 - $250,000.00 per year Work Location: Remote Apply tot his job