Job Description
Kforce has a client in Redmond, WA that is seeking a Web & Marketing Analyst to join their Web Experience team. The Web & Marketing Analyst will own a range of measurement, reporting, and investigation workflows. Core
Responsibilities: • Evaluate the impact of web projects (cross-team initiatives)-both proactively and in response to stakeholder requests • Run and evaluate web experiments using tools like Ninetailed and internal frameworks • Use our behavioral analytics tool, FullStory, to assess the impact of web design on engagement and usability; Track user journeys and funnels • Use FullStory and PowerBI to answer ad-hoc questions about user behavior, funnel performance, and marketing program impact • Produce monthly reporting on web engagement, including session patterns, behavioral insights, and page-level trends • Collaborate with product mangers and marketers to clarify vague or exploratory analytics questions and translate them into structured analyses • Execute page-level and flow-level investigations to identify issues or opportunities across purchase and conversion paths • Work with Marketing Operations to analyze sales funnels from web lead sources* 5-7+ years experience in web analytics and/or marketing analytics • Experience with bolthires Analytics (or similar web analytics platforms) for tracking, reporting, and interpreting user behavior and performance metrics • Ability to take ambiguous or loosely framed questions and refine them into structured analytical approaches • Advanced Excel skills, including pivot tables, VLOOKUP/XLOOKUP, and data manipulation for analysis • Experience supporting marketing teams, growth teams, or web teams in understanding performance • Proficiency in A/B testing methodologies-including experiment design, implementation, and results interpretation-with a strong understanding of statistical concepts such as power, significance, and confidence intervals • Strong communication skills, especially the ability to distill findings into clear, actionable recommendations • Comfort context-switching across multiple stakeholders and incoming requests • Ability to work independently and manage one's time Apply tot his job
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