Job Description
- Job Title: Website Analytics Manager Government Project (35 hrs/week)Location: RemoteDuration: 12 Months Potential for ExtensionWork Hours: Monday Friday, 9 AM 5 PM ET (35-hour work week)About the RoleWe are seeking an experienced Website Analytics Manager to join a high-visibility digital services team within a large city government. You will help drive data-informed decision making across 500+ public-facing digital properties, ensuring accurate analytics tracking, insightful reporting, and improved user experiences for millions of citizens. This is a remote position supporting a mission-driven organization, with a strict 35-hour workweek for work-life balance.Key Responsibilities
- Partner with the Digital Service team to understand analytics requirements and implement best-in-class tagging strategies.
- Define best practices in analyzing online user behavior, configuring analytics tools, and interpreting findings.
- Write technical and functional site analytics requirements for digital properties.
- Develop custom JavaScript/JSON for analytics tracking as needed.
- Lead regular tagging audits to ensure data accuracy and compliance.
- Provide technical expertise to development leads and project managers, including estimates and recommendations.
- Run scheduled analytics reports, providing meaningful insights to improve user experiences.
- Conduct ad-hoc reporting and analysis to support stakeholder needs.
- Maintain documentation including data dictionaries and analytics requirements. Mandatory Qualifications
- 8+ years in reporting, analytics, and technical implementation.
- 4 5+ years managing enterprise-class analytics platforms (Google Analytics 360, GA4, Web Trends).
- Hands-on experience with Google Tag Manager (GTM), Tealium, and platform migration projects.
- Strong custom reporting, advanced segmentation, and goal configuration skills.
- Intermediate Excel skills for combining multi-source data into cohesive reports.
- Excellent communication skills for collaboration with leadership and stakeholders.
- Understanding of agile practices and modern development methodologies. Preferred Qualifications
- 8+ years in digital software development.
- Strong passion for data-driven UX optimization.
- Experience with A/B testing, multivariate testing, and related best practices. Application Instructions:Please apply with your resume.
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