Job Description
Company: Annie’s Attic (anniesattic.com) Role Type:
Contract (Part-time) Location: Remote
Hours: 20 hours/week
Role Overview
Annie’s Attic is seeking a detail-oriented, data-driven Fractional Website Merchandiser to optimize our digital storefront and streamline the product discovery journey. Your primary mission is to manage the end-to-end product lifecycle within Adobe Commerce, ensuring every item is enriched, discoverable, and strategically positioned to convert.
This is a hands-on role that blends technical platform management with creative SEO and UX strategy.
Core Responsibilities
1. Product Lifecycle & Data Enrichment
· Product Building: Execute the full setup of new arrivals in Adobe Commerce, ensuring accuracy in pricing, descriptions, and assets.
· Data Enrichment: Transform raw manufacturer data into compelling, brand-aligned product copy.
· Keyword Research: Conduct SEO research to integrate high-value terms into titles, meta descriptions, and on-page content to drive organic traffic.
2. Catalog Strategy & Taxonomy
· Taxonomy Management: Maintain and update site navigation and category structures to reflect seasonal shifts and inventory depth.
· Attribute Population: Ensure robust filtering by meticulously managing backend attributes (color, material, size, etc.), empowering customers to find what they need instantly.
· PLP Optimization: Strategically prioritize product sorting on Product Listing Pages (PLPs) based on inventory levels, margins, and trend relevance.
3. UX & Site Experience
· UX Updates: Identify and implement general front-end improvements to enhance the shopping experience and reduce friction.
· Quality Assurance: Regularly audit the site for broken links, missing images, or incorrect data to maintain a premium brand image.
Qualifications
· Platform Expertise: Proven experience working within Adobe Commerce (Magento 2) is required.
· Merchandising Mindset: You understand the "why" behind product placement and how data impacts consumer behavior.
· SEO Savvy: Proficient in keyword research tools and best practices for e-commerce SEO.
· Detail Obsessed: You catch the typos and missing attributes that others miss.
· Analytical & Independent: Ability to manage your own workload in a fractional capacity while providing regular updates on KPIs.
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