Job Description
Title: WordPress Growth Lead (CRO + Tracking + SEO + Google Ads) — Build a Booking Machine
Overview
I run a top-rated Arizo activity with extreme social proof (1,700+ 5-star Google reviews) in 5 years . The product is proven. I need the website + funnel to match it.
What you’ll do (end-to-end):
Rebuild/upgrade my WordPress site for speed, trust, and conversions (mobile-first)
Integrate booking engine (FareHarbor / Bokun / Trytn or similar) and reduce checkout friction
Set up GA4 + GTM + conversion tracking (book click → checkout start → purchase + calls)
CRO: funnel audit, heatmaps/session recordings, testing roadmap + implementation
SEO: technical + on-page + high-intent local pages
Google Ads (Search): build + optimize with clean attribution
Success looks like: higher conversion rate + more high-intent traffic + profitable paid search.
Location: Remote - Anywhere
- Skills required for this job:
- A/B testing
- Conversion rate optimization (CRO)
- GA4 (Google Analytics 4)
- Google Ads
- Google Tag Manager (GTM)
- SEO (Search engine optimization)
- WordPress
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