Job Description
We’re looking for a senior Direct Response Creative Director to own the strategy, ideation, and execution of all conversion-focused creative across long-form content and paid advertising. This is a hybrid role combining creative direction, founder collaboration, and hands-on copywriting. The goal of this role is simple: remove the founder as a creative bottleneck so content and ads can be produced at scale. What You’ll Be Responsible For Long-form conversion assets (primary): Writing VSL scripts Writing long-form bolthires scripts Educational sales content that builds trust and converts without hype Most long-form assets will: Lead into low-ticket offers Then move customers through a value ladder into high-ticket programs You must understand: Traffic temperature (cold, warm, hot) Awareness stages When to educate vs when to sell How long-form content builds belief, trust, and intent Short-form direct response ads: Building full ad angle libraries Writing up to 10+ short-form direct response ad scripts per week Creating variations for testing and iteration Ensuring consistency between ads, long-form content, and funnel messaging
This is performance-driven creative.
Not organic or trend-based content. Founder collaboration & idea extraction: Working directly with the founder to extract ideas, philosophy, frameworks, and positioning Turning abstract thinking into clear, ready-to-record scripts Preserving tone, authority, and voice You won’t just receive briefs. You’ll help create the brief through conversation. Funnel Knowledge (High-Level) You are not required to build funnels. However, you must have strong high-level knowledge of: Different funnel types (lead magnet, VSL, challenge, webinar, tripwire) How messaging changes across funnel stages How creative supports value ladders and ascension If you also have experience advising on funnel improvements at a high level, that’s a plus — but not required.
Weekly Output Expectations 1–2 long-form scripts per week (VSLs or bolthires) Up to 10+ short-form direct response ad scripts per week Clear outlines and recording notes so filming is frictionless Ongoing pipeline so multiple assets are always in progress
This is an ongoing collaboration, not one-off tasks. Required Experience & Skills You must have: Proven experience writing direct response long-form copy that converts Strong understanding of persuasion, belief shifts, proof, and objection handling Ability to write scripts that sound natural when spoken on camera Experience ideating angles, narratives, and creative frameworks Comfort owning creative from idea to final script Strong communication skills and comfort working directly with founders AI & Workflow You should be comfortable using AI to: Accelerate research and ideation Create variations and iterations Improve speed without sacrificing quality or tone AI is a leverage tool, not a replacement for thinking.
This Role Is NOT For You If You are a brand or SEO copywriter You only write short captions or blogs You don’t understand funnels or direct response You prefer being handed detailed briefs without collaboration You can’t execute the writing yourself When applying, include: Examples of VSLs or long-form scripts you’ve written Examples of short-form direct response ad scripts A short explanation of your experience with direct response and funnel-driven messaging
Your availability and preferred working cadence Applicants who submit generic proposals without examples will not be considered.
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