Job Description
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The job is a remote job and is open to candidates in USA. Shift Paradigm is a consultancy built for transformation, focusing on implementing technology and data to enhance sales and marketing effectiveness. The Sr. Demand Marketing Manager will drive demand and growth marketing initiatives, create integrated campaigns, and collaborate with various teams to align marketing strategies with business goals. Responsibilities • Design and execute integrated marketing campaigns that generate qualified pipeline for Shift Paradigm (web, social, email, events, etc.) • Translate high-level growth strategy into clear, actionable marketing plans • Own the marketing funnel, from messaging and positioning through campaign execution and optimization • Partner closely with the Growth Advisory team, Customer Success, and leadership to align marketing with business goals • Define, track, and report on the metrics that matter most to the business • Leverage data, automation, and AI tools to make marketing more efficient and targeted • Build, test, and scale multi-channel campaigns across paid, content, web, email, ABM, and events • Manage agency and vendor relationships to ensure performance and ROI • Continuously evaluate performance and propose improvements across strategy, tools, and processes • Champion a data-driven culture across marketing and growth • Manage 1-2 direct reports initially as well as dotted line resources Skills • 7 or more years of B2B marketing experience, ideally in a marketing, sales, or RevOps services organization • Proven ability to build and optimize demand generation programs that drive measurable pipeline and revenue • Strong understanding of marketing operations, analytics, and RevOps alignment • Hands-on experience running multi-channel marketing programs across digital, ABM, content, and events • Strategic thinker who can also roll up your sleeves and execute • Comfortable working with martech tools such as marketing automation, CRM, CDP, and analytics platforms (experience and expertise in Marketo, Salesforce Sales Cloud/CRM, Apollo a plus) • Excellent communicator who can work cross-functionally and influence without authority • Self-directed, curious, and accountable, with a bias toward action and results • Interest in experimenting with AI and automation to improve marketing performance • Bachelor's degree in Marketing, Business, or related field (or equivalent experience) Benefits • Medical • Dental • Vision • STD/LTD • Life/AD&D • Flexible Paid Time Off • Various other ancillary benefits and perks Company Overview • Shift Paradigm is a consulting firm that offers marketing and advertising services.
It was founded in 2021, and is headquartered in Austin, Texas, USA, with a workforce of 201-500 employees. Its website is Apply tot his job