Job Description
About the position MDVIP is seeking a dynamic Campaign Manager to drive local marketing initiatives that accelerate the growth of new MDVIP-affiliated practices. This role will be instrumental in launching and scaling practices within their communities through targeted, data-driven marketing campaigns. You'll work at the intersection of healthcare, local marketing strategy, and campaign execution—translating business objectives into actionable marketing programs that drive patient acquisition and practice success.
Responsibilities • Design and execute integrated local marketing campaigns across multiple channels (digital, direct mail, events, community partnerships) to drive new practice growth and patient acquisition. • Develop market-specific strategies based on local demographics, competitive landscape, and community dynamics while managing campaign budgets and timelines. • Track, analyze, and report on campaign performance using data and analytics to optimize ROI and inform strategic recommendations. • Manage multiple concurrent campaigns across different markets with exceptional organizational skills and attention to detail.
• Partner with physicians, practice administrators, regional teams, and external vendors to ensure seamless campaign execution and alignment with business objectives. • Serve as the primary marketing consultant for assigned practices, providing strategic guidance and tactical support throughout the practice launch and growth phases. Requirements • Ability to develop market-appropriate strategies aligned with business objectives. • Strong follow-through and commitment to delivering high-quality work.
• Comfort with analytics and using insights to guide strategy. • Ability to adapt quickly to changing priorities and market conditions. • Skilled at building relationships and working effectively across teams. • Focused on outcomes and driven to achieve measurable business impact. • Proven track record of managing successful marketing campaigns from concept to completion. • Exceptional critical thinking, organizational skills and attention to detail with ability to manage multiple priorities. • Outstanding written and verbal communication skills • Bachelor's Degree in Marketing, Business, Communications, or related field.
• Five (5) years of marketing or related business experience. • Experience with marketing analytics tools, CRM systems, and project management software. Nice-to-haves • Experience with local/field marketing or market-specific campaign development. • Experience with marketing automation platforms and digital marketing tools. • Understanding of primary care or physician practice operations. Benefits • Competitive compensation: attractive base salary complemented by performance-based incentives for eligible roles.
• Comprehensive benefits: health, dental, vision insurance, and retirement plans. • Professional development: access to ongoing training and leadership development programs. Apply tot his job