Director, Membership Growth – Retention

Job Description: • Shape membership strategy: Define and evolve Oura’s membership business model across pricing, packaging, add-ons, channels, and geographies, balancing simplicity with future flexibility. • Drive LTV growth: Develop strategies that deliver compounding value over time through retention-first initiatives, monetization levers, and member-centric programs. • Lifecycle retention strategy: Guide lifecycle retention programs that strengthen engagement and reduce churn, aligning them tightly with broader membership goals.

• Operationalize business design: Translate business objectives into scalable membership programs such as loyalty, bundles, and international expansion. • Forecast and optimize: In partnership with finance, build frameworks for forecasting and measuring membership health (activation, engagement, retention, churn, and lifetime value) and use those insights to guide strategy and resource allocation. • Segmentation and personalization: Champion data-driven segmentation and help design personalized member journeys that increase relevance, satisfaction, and long-term value.

• Experimentation and test-and-learn: Drive a test-and-learn mindset across packaging, engagement, and retention programs, establishing clear success metrics and learning loops. • Translate data into strategy and action: Partner with data and analytics teams to frame the right questions, uncover insights about acquisition, retention, and engagement, and translate those insights into clear business recommendations. • Cross-functional leadership: Partner across Product, Engineering, Marketing, and Commercial to ensure the membership roadmap is delivered with clarity, alignment, and measurable impact.

• Influence at the highest levels: Act as a visible leader across Oura, shaping the membership narrative and strategy at the executive and board level. Requirements: • 12+ years of experience in strategy, business operations, or subscription/membership leadership roles. • Proven ability to design and evolve scalable subscription or membership models, ideally within consumer health, wellness, fitness, or adjacent categories. • Deep analytical fluency, experienced in translating data into insight and insight into action.

• Strong experience developing and executing lifecycle retention programs — driving engagement, winback, and loyalty through targeted interventions and cross-functional alignment. • Comfortable defining metrics, working with data teams, and building frameworks for forecasting, segmentation, and retention analysis. • Track record of improving retention, engagement, and LTV through data-informed experimentation, personalization, and lifecycle strategies. • Strong cross-functional influence; skilled at navigating senior stakeholders and aligning teams across disciplines.

• Thrives in fast-paced, global environments and brings clarity in ambiguous situations. • Excellent communicator and storyteller — capable of distilling complex data and strategic context for executives and boards. Benefits: • Competitive salary and equity packages • Health, dental, vision insurance, and mental health resources • An Oura Ring of your own plus employee discounts for friends & family • 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off • Paid sick leave and parental leave Apply tot his job

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