Marketing and Publicity Coordinator

🌍 Remote, USA 🎯 Full-time 🕐 Posted Recently

Job Description

Blue Star Press, selected as one of the fastest-growing independent book publishers by Publisher’s Weekly, is seeking a Marketing & Publicity Coordinator. Blue Star Press creates beautiful, richly illustrated books on art, wellness, self-help, cooking, crafts, coloring, kids, decor, and many other popular genres. Our approach to publishing is innovative and entrepreneurial, and our products reflect the passion and vision of our dynamic and highly collaborative team.

Attending and participating in marketing meetings with authors; sending wrap-up notes after each call
Guiding author through marketing process and sending instructions for creating author website, reaching out to influencers, social media content ideas (we have templates for these)
Working closely with authors, Sales and Marketing Director, and Marketing and Publicity Intern, to maximize campaign effectiveness
Creating press materials, with assistance from the Editorial Team, including press releases, pitch letters, author Q&A’s, and story ideas.
Reaching out to press outlets
Brainstorming and coordinating author book tours
Managing digital ad creation and submission; provide information to design team for creation of ad
Assisting authors in ordering influencer box supplies and coordinating schedule for shipping to influencers
Rounding up and recording press hits and marketing activities in MyHouse
Managing Edelweiss DRC requests and catalogs
On launch day, posting on Blue Star Press and Paige Tate social media (work w/ photographer to create posts)
Working w/ Sales and Marketing Director to develop sell-in and marketing materials in communication with our ad/promo and sales teams
Maintaining budgets for assigned titles and projects