Job Description
- Job Description:
- Architect and optimize the marketing technology ecosystem that drives revenue growth
- Build seamless integrations between Marketo, Salesforce, and ABX platform (6sense)
- Create data architectures for sophisticated measurement and automation
- Develop attribution models and measurement frameworks
- Enhance ABX strategies through improved data integration and account insights
- Create executive dashboards and conduct analyses on funnel performance
- Build predictive models for lead scoring and account prioritization
- Establish data governance frameworks for accuracy across all systems
- Partner with Strategic Finance on pipeline forecasting
- Lead technology evaluation and implementation
- Manage vendor relationships
- Develop comprehensive documentation for self-service analytics
- Train and enable teams on marketing technology platforms and best practices
- Requirements:
- 7+ years of marketing operations experience within enterprise SaaS environments
- 5+ years developing and executing ABX strategies including account segmentation, personalized campaigns, and sales alignment
- Proven track record of building and scaling marketing operations functions with demonstrated pipeline impact
- Expert-level Marketo administration
- Advanced Salesforce proficiency including API capabilities and complex integrations
- Deep experience with 6sense or similar ABX platforms for intent data modeling and account orchestration
- Strong SQL and Python/R programming skills
- Knowledge of multi-touch attribution methodologies, ETL/ELT tools, and iPaaS platforms like Workato
- Systems thinking to design complex architectures
- Advanced analytical capabilities and strategic mindset
- Bachelor's degree in Marketing, Business, Computer Science, Data Science, or equivalent experience
- Benefits:
- Unlimited PTO (which we model and encourage)
- Work location flexibility
- Up to 24 weeks of parental leave
- Excellent health benefits
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