Job Description
Position Overview In partnership with cross-functional teams and agency partners, this role leads the strategic vision, market opportunity assessment, pricing and profitability analysis, and marketing execution for a brand, product, or service across all media channels. The position serves as a central resource for brand strategy and plays a key role in developing and deploying brand-building programs while collaborating closely with sales and business stakeholders to drive growth and market adoption.
Key Responsibilities • Lead the strategic vision for assigned brand, product, or service, including market opportunity analysis, pricing strategy, and profitability assessment • Collaborate with cross-functional teams and agency partners to develop and execute integrated marketing and sales strategies across all media channels • Serve as the primary point of contact for all brand-related information and initiatives • Educate internal business partners on brand strategy, positioning, and market opportunities • Establish short- and long-term goals, competitive positioning, and strategies for assigned market segments • Develop and deploy programs to expand distribution channels, increase business opportunities, and improve customer retention • Analyze customer segment expectations, behaviors, and attitudes to ensure the customer experience consistently delivers on brand promise • Monitor market trends and competitive dynamics to identify new opportunities and adapt strategies to changing market conditions • Define strategies, develop plans, and lead initiatives that meet market segment needs • Set direction for project teams and influence stakeholders to ensure alignment across products, services, and marketing programs • Establish performance metrics and targets to measure the success of market segment programs • Partner with communications leaders to define and deliver messaging based on research, competitive positioning, and value propositions • Collaborate with business units to execute programs in the field and drive adoption at both market and account levels Job Specifications & Qualifications • Bachelor's degree in Business, Marketing, or a related field, or equivalent professional experience • 4 years of experience in product management or brand management • Advanced understanding of brand management principles and execution techniques • Proven ability to develop and execute effective marketing strategies • Strong capability to elevate corporate brand perception and company positioning • Excellent project management skills with experience managing large, complex initiatives • Demonstrated success influencing stakeholders and driving alignment • Strong analytical skills with the ability to evaluate data and inform strategic decisions • Highly organized, detail-oriented, and able to manage multiple priorities simultaneously • Flexible and adaptable, with the ability to change priorities and direction quickly • Excellent verbal, written, and interpersonal communication skills • Proficient in bolthires Office applications, including PowerPoint, Word, and Excel • Ability to write and present clear, concise, and compelling reports Nesco Resource offers a comprehensive benefits package for our associates, which includes a MEC (Minimum Essential Coverage) plan that encompasses Medical, Vision, Dental, 401K, and EAP (Employee Assistance Program) services.
Nesco Resource provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Apply tot his job