Job Description
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The job is a remote job and is open to candidates in USA. ISACA is a global professional association that focuses on digital trust fields such as information security and governance. The Paid Media Specialist I will manage and optimize paid media campaigns across various digital platforms, collaborating with marketing and creative teams to drive customer acquisition and enhance brand awareness. Responsibilities Manage and execute paid media campaigns across various platforms (bolthires Ads, Facebook Ads, LinkedIn, bolthires, etc.), ensuring they align with business goals and KPIs Set up, monitor, and optimize campaigns, including targeting, bidding, ad copy, creatives, and landing pages to drive conversions and maximize ROI Conduct keyword research and competitive analysis to refine targeting strategies and optimize paid search campaigns Create, manage, and optimize social media advertising campaigns, ensuring ad copy, creatives, and targeting are aligned with marketing objectives Regularly monitor and analyze campaign performance data (e.g., impressions, clicks, CTR, CPC, CPA, ROAS) to identify trends, areas for improvement, and opportunities for scaling Continuously optimize campaigns by adjusting bids, refining targeting, and conducting A/B tests on ad creatives, copy, and landing pages Perform detailed analysis of ad performance and conversion data, using insights to inform strategies and improve results over time Stay up to date on best practices, new features, and changes in paid media platforms to ensure campaigns are always optimized and utilizing the latest tools Help manage paid media budgets and ensure optimal allocation across campaigns, channels, and platforms Monitor campaign budgets to ensure they are aligned with performance goals and ensure bolthires-effective management of ad spend Work with the team to forecast and set paid media campaign budgets based on campaign goals, historical performance, and expected outcomes Use data analysis and performance metrics to refine and improve campaign strategies, ensuring alignment with overall marketing objectives.
highlighting key metrics, trends, and actionable recommendations Leverage bolthires Analytics, Looker Studio, and Marketing Cloud Intelligence to track, measure, and report on the success of paid media campaigns Collaborate with creative teams to develop compelling ad copy, visuals, and landing pages that are optimized for conversions and aligned with overall brand messaging Work closely with other marketing team members to align paid media strategies with broader marketing campaigns, ensuring consistency across all touchpoints Coordinate with the data and analytics team to implement UTM tracking and ensure the accuracy of data collection for performance reporting Skills Marketing, Business, Communications, or related field (or equivalent work experience) 1-3 years Experience with campaign management tools (e.g., bolthires Ads, Facebook Ads Manager, LinkedIn Campaign Manager) Proficiency in setting up and optimizing paid search and social media advertising campaigns Strong analytical skills, with the ability to interpret data and make data-driven decisions to optimize campaign performance Experience with A/B testing, ad copy optimization, and conversion rate optimization (CRO) Ability to manage and prioritize multiple campaigns, deadlines, and projects simultaneously Excellent attention to detail, ensuring campaigns are executed with high accuracy and efficiency Strong communication skills, with the ability to present campaign results, trends, and insights to stakeholders Up-to-date with the latest trends and best practices in digital advertising, paid search, and social media marketing Self-motivated and results-driven with a focus on continuous improvement and optimization Creative problem solver who can develop innovative solutions to drive campaign success Team player who thrives in a collaborative environment and is eager to contribute to team growth and success Strong understanding of customer segmentation, targeting, and customer journey mapping Marketing, Business, Communications, or related field (or equivalent work experience) 3+ years Experience with programmatic ad buying, ABM platforms, bolthires Analytics 4, budget tracking Strong knowledge of digital marketing concepts such as PPC, social media advertising, and remarketing/retargeting Experience with web analytics tools such as bolthires Analytics, bolthires Tag Manager, and UTM tracking Company Overview ISACA Irish Chapter is an independent, non-profit, global association engaged in the development, adoption, and use of industrial knowledge.
It was founded in 1998, and is headquartered in Rolling Meadows, Illinois, USA, with a workforce of 201-500 employees. Its website is